More and more I am becoming convinced that niche marketing is the only way to make any income at all in self-publishing. Here’s how it has to work:
- Define the exact group of people who will benefit from your book or other publications. That’s your niche. Not “everybody.” Not “all senior citizens.” Maybe for you it would be “All people who give speeches as part of their business” or “Families that prefer mutts to pure-bred dogs.”
- Find out if you can reach that group. This is the tough nut to crack. Can you get a list? Is there an organization that holds all of those people? Or does the group need an organization that you could establish?
- Learn how you can get in touch with these people: e-mail, direct mail, Web page, telephone, ad in print media. Build a plan and a budget to reach them.
- Get acquainted with others aiming for the same target. Maybe you can join forces and increase your bang.
- Write to that niche, not to the world in general. Be as helpful and interesting as you can. Make it possible for niche members to act on what you tell them to improve their lives or reach their individual goals. Give more than you get in terms of knowledge, insight, information.
That should get you started.
Posted by hodicom 